Analyze the Khazanah Mas's external competitive environment to identify opportunities and threats. Contributor, P., 2021. However, the factors like association with entrepreneurship related activities at university level, parents' encouragement and role models from business community are significant in motivating the students towards starting their own business. The aviation leader provides various commercial services specialized and tailored to traveler needs, such as MHbiz Travel, Government Travel, Flight Simulator, Charter Services, MHexplorer, AMAL and Enrich BizConnect, for government officials, corporate travel and tourism travelers. The airline companies are all about hospitality and services. Another reboot can Malaysia Airlines get it right this time - https://www.theedgemarkets.com/article/another-reboot-%E2%80%94-can-malaysia-airlines-get-it-right-time. Higher inflation may require Khazanah Mas's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Available at: https://pestleanalysis.com/pest-analysis-for-airline-industry/ (Accessed 21 June 2021). PESTEL ANALYSIS OF MALAYSIA AIRLINES POLITICAL Taxation - an obstacle during recession. - Power Structure in Society Khazanah Mas's should carefully analyze both - What is the power structure in the society? - Employment Rate If the employment rate is high then it will impact Mas Malaysia strategies in two ways it will provide enough customers for Mas Malaysia products, and secondly it will make it expensive for Mas Malaysia to hire talented & skillful employees. It can harm their image and have some negative impact on their business. Subsidiaries, Partnerships and Collaborations Report. Importance of PESTEL Analysis in Strategy Management & Planning Process Strategy planning process often requires five steps - 1. Employee turnover is the never ending problem faced by the Indian IT industry due to less compensation and less career growth, dissatisfaction with the work environment or with the superiors, less onsite opportunities and misbalance between personal and professional life. Use of data and predictive analytics, AI to boost revenue in airline industry, 1. If there is huge income inequality in the society then the likelihood of conflict and crime increases. - Level of Consumer Activism Regarding Environmental Concerns Khazanah Mas's needs to know the level of consumer activism regarding environmental concerns is. Malaysia, is a federal constitutional monarchy in Asia. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. If you want to know more about how to make a PESTEL analysis diagram in EdrawMax Online, just check this PESTEL guide, it may help you to create diagrams without efforts. Malaysia Airlines (MH) has collaborated with Japan Airlines (JL) since July 25, 2020 to further optimize the convenience of travelling between Japan and Malaysia, allowing customers to benefit from more flight choices. Attracting the talented employees is not a problem with IT Industry but to retain employees is the biggest challenge. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. At EMBA PRO, We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Each option would have to be considered very carefully, as the changes made to the business would decide the future of MAS. The prudent policy should be to take insurance and other types of hedging instruments to mitigate the losses occurring because of the terrorist attacks. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. - Intellectual Property Rights and Patents Protection Before entering new market Mas Malaysia should focus on the environment for intellectual property rights. - Business Laws Before entering into new market Khazanah Mas's has to assess what are the business laws and how they are different from home market. - Attitude towards Leisure Mas Malaysia should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. However, at the same time, the number of passengers is declining, which can show a negative result in the long run. It may lead the companies to lower their prices, and as a result, thousands can lose their job. - Waste Management What is the policy of waste management in the prospective market and how Khazanah Mas's can adhere to the waste management requirements in that market. - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. Political Economic Social Technological Conclusion Political The airline industry operates in a highly regulated political environment where passengers are favored over the airlines. In this PESTLE analysis of Malaysia, you'll see how a few of the political, economic, sociocultural, technological, environmental, and legal factors influence Malaysia to this day. 1. Civil society groups are influential not only in policy making but also in building a society wide narrative. !-Keith GrencherBirmingham Business School. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. Attitude towards immigration has come under sharp focus. Khazanah Mas's can borrow cheaply under such circumstances. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. Malaysia Airlines Berhad SWOT & PESTLE Analysis - SWOT & PESTLE.com. Nabil N. El-Hage, Leslie S. Pierson (2018), "Malaysia Airlines (A) Harvard Business Review Case Study. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. - Attitude towards Leisure Khazanah Mas's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. Strategy planning process often requires five steps Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. As per the latest record, more than 5000 airlines are operating worldwide with ICAO codes. SWOT & PESTLE.com (2023). - Intellectual Property Rights Protection Mas Malaysia should assess the level of protection that intellectual property rights get under the legal system of the country. The detailed complete set of references are available on request in the 'Complete report' on purchase. - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. It is written by Neeraj Pandey, Gaganpreet Singh and shed light on critical areas in field of Sales & Marketing, Crisis management, Customers, Organizational culture that the protagonist in the case study is facing. Choosing the vision, mission and the reason of existence for Mas Malaysia. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. The companies need to invest in technology and bring in continuous changes to ensure the security and safety of the passengers. Technology is fast disrupting business models across various industries. A PESTEL framework was used to analyze macro environment of aviation industry. . Definition of PESTEL / PEST / STEP Analysis. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. Malaysian Hospitality is world renowned, and Malaysia Airlines hospitality and services are world class, with its superior luxury and business class travel, Golden Lounge, In-flight offerings such as movies, TV, games, music, tasty in-flight meals and duty-free shopping. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Malaysia Airlines (A), Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Malaysia Airlines (A), 5C Marketing Analysis of Malaysia Airlines (A), 4P Marketing Analysis of Malaysia Airlines (A), Porter Five Forces Analysis and Solution of Malaysia Airlines (A), Porter Value Chain Analysis and Solution of Malaysia Airlines (A), Case Memo & Recommendation Memo of Malaysia Airlines (A), Blue Ocean Analysis and Solution of Malaysia Airlines (A), Marketing Strategy and Analysis Malaysia Airlines (A), VRIO /VRIN Analysis & Solution of Malaysia Airlines (A), PESTEL / STEP / PEST Analysis of Malaysia Airlines (A), Case Study Solution of Malaysia Airlines (A), SWOT Analysis and Solution of Malaysia Airlines (A), Depreciation at Delta Air Lines and Singapore Airlines (B), Spanish Version PESTEL / PEST / STEP Analysis & Solution, On the Use of Capital Efficiency Metrics PESTEL / PEST / STEP Analysis & Solution, Delta Air Lines: The Latin America Contact Center Decision PESTEL / PEST / STEP Analysis & Solution, 2012 Fuel Hedging at JetBlue Airways PESTEL / PEST / STEP Analysis & Solution, Lockheed Martin's Acquisition of NationScape, Inc. PESTEL / PEST / STEP Analysis & Solution, JetBlue: Prepare for Financing PESTEL / PEST / STEP Analysis & Solution, Hong Kong Dragon Airlines Limited (B): Lease vs. Buy Decision PESTEL / PEST / STEP Analysis & Solution, Working Capital: A Summary of Ratios by Industry PESTEL / PEST / STEP Analysis & Solution, Trans-Share, Inc. PESTEL / PEST / STEP Analysis & Solution, Air Berlin's IPO PESTEL / PEST / STEP Analysis & Solution. - Consumer Protection Laws Mas Malaysia needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws. When the data before and after amnesties were considered it is determined that amnesties did create negative results due to moral hazard. This is in addition to taxiing the aircraft with one engine instead of two after landing, which can further save as much as 50KG of fuel or 158KG of carbon dioxide per flight. - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. All Rights Reserved by Barakaat Consulting. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. Political factors: Malaysia's stable government is rot with corruption Economic factors: Moving into new industries means a low unemployment rate The airlines also need to keep an eye on the comfort of the passengers. MAB joined one world in 2013, and after joining it the company began to offer the best connectivity with world-class journeys to over 1000 destinations across 150 countries and access to approximately 650 airport lounges globally. 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