That has been a challenging pace to keep up with, so I lean on investors. I lean on the board. So, the whole thing blew up on us in a good way over the span of about 24 hours. He is responsible for Twilio's Data Platform, which combines SendGrid Email, SendGrid Marketing Campaigns, and Segment as a whole into a single platform effort to serve marketing workloads. So, yeah, we don't have the credential, but the MIT alumni Twitter handle still tweets out occasionally as if we were. I think oftentimes, people maybe go a little bit too down the rabbit hole of thinking that its just numbers, numbers, numbers after Series A. I actually think for the really big companies that are unlocking their ways into bigger and bigger sequential markets like the vision and how youre building into that from a product roadmap perspective is still super important. By Geoffrey Keating. Tell us about how you guys went about the fundraising process as well. I think I was a little bit slow to make this transition from the search from product/market fit to go-to-market strategy. "Finance can be an amazing enabler for your business" says Peter Reinhardt CEO of Segment, you should "use finance as a weapon to grow". Youd talk to a sales rep, and they would help you, and they would have memory in their own head or in their CRM of what your preferences were for clothing or what you last bought, etc. They have a large number of employees. Peter Reinhardt: I find that the most motivating times for me are when it becomes clear that over the previous quarter of two, that I have failed at something because that, to me, means that over the next quarter, I now understand the thing that I need to get better at. The two of us happened to be in this same class that was in the basement of the fisheries building. People started picking up this open source library. Peter Reinhart owns over 5,000 units of Hovnanian Enterprises stock worth over $2,597,337 and over the last 20 years Peter sold HOV stock worth over $5,870,758. This will be a fair test of whether this thing has product/market fit or not. One of them, in particular, was when you experienced the growth rate that slowed a little bit, and that happened in 2015. Segment was acquired by Twilio in 2020. Reinhardt: About 160 people total. Total revenue grew 55.0% YoY to $300.1 million and was driven by growth in Oil and Natural gas segments. Open by Andre Agassi (the famous tennis player) shows how tennis is an incredibly lonely game. Today, Reinhardt announced he was leaving . Additionally, Peter Reinhardt has had 1 past job as the CEO & Co-Founder at Segment. Marketing people who were using tools like HubSpot to generate and post content, and maybe manage other type of things. French-Owen: Actually, Peter, I think you said this once. Segment views itself very similarly to SendGrid. Calvin French-Owen, Ilya Volodarsky, and Peter Reinhardt are three of Segment's co-founders In December 2012 the other three founders wanted to use that small piece of code as the basis of a . I think if you just run straight at the problem and dig as deep as you possibly can into the problem, gather all the data that you possibly can, talk to as many people as you possibly can, the solution is probably not actually that hard. You have this multiplication of all these channels that youre talking with customers on, and its all digital and many times automated as opposed to a person. Hello everyone, and welcome to the DealMakers show. We had started reading a lot of Paul Grahams essays on, in and around, Y Combinator and Hacker News, which started getting me excited about that. Peter Reinhardt is the CEO & Co-founder at Charm Industrial. And if you got any value either from this episode or from the show itself, share it with a friend. Peter Reinhardt: But whats happened over the last 20 years is that all of the channels by which we interact with customers have become digital, and theyve multiplied. That, to me, is a skill that Im constantly working on. It sounds like fun. Now, youve been at it for quite a while with the business, and everything started back in 2011. Peter talks about why building a business where the target customer is developers can to some degree sidestep the question of what company size range you chase . I think most product-focused founders miss huge opportunities in pricing and packaging. Alejandro: Once you started on the execution of this, and you got this great feedback, it took a little bit of time until finally, you got the Series A in place. Twilio will host a conference call today, October 12, 2020, to discuss the Segment acquisition, at 5:30 a.m. (PT) / 8:30 a.m. (ET). : We reflect on our company goals every quarter. To the friends' surprise, Smith said yes. You can change your choices at any time by visiting your privacy controls. I was thinking this would just totally kill it. It was an incredibly distracting thing that we had mistakenly deployed into all these classrooms. 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In a wide-ranging Q&A, Twilio Segment CEO Peter Reinhardt discusses Twilio's $3.2 billion acquisition of the company he co-founded, and the future of CDPs. I look for evidence of those four things. Structural Info. . But less than a decade ago, Segment founders Peter Reinhardt, Calvin French-Owen and Ilya Volodarsky were college kids at Massachusetts Institute of Technology (MIT), living in the same dorm and brainstorming products they could build to launch their own start-up. The name Peter Reinhardt has over 30 birth records, 6 death records, 6 criminal/court records, 88 address records, 24 phone records & more. Then, what happened with your roommates? Its actually a little too sunny here in San Francisco for me now. Hello everyone, and welcome to the. : I find that the most motivating times for me are when it becomes clear that over the previous quarter of two, that I have failed at something because that, to me, means that over the next quarter, I now understand the thing that I need to get better at. Its like a snowball effect kind of thing? Reinhardt became CEO; French-Owen, CTO; Volodarsky, president; and they brought on another friend, Ian Storm Taylor, a student at the Rhode Island School of Design, to be lead designer. Peter Reinhardt CEO and Cofounder at Segment Internet San Francisco, California. What do you want us to do with the money? Almost all of them a couple took their money back, but the rest said, We really invested for the team. I do find that vacation is critically important for actually going and reflecting on things. I also set personal goals once a year and reflect on them quarterly. How can they position scheduling that meeting and keeping the fundraising conversation in the background so that they can target the discussion more towards seeking advice and then later on getting the money price, but making sure that its not going into that direction yet? Its crazy hundreds of thousands of lines of code trying to make this overcomplicated classroom lecture tool. Tell us about what happened, and how did you guys overcome that challenge? Find out more about how we use your information in our privacy policy and cookie policy. Then we'd go and figure out how to build them. Categories. Peter Reinhardt spent the last decade as CEO at Segment helping to build the customer data platform, selling it to Twilio for $3.2 billion along the way. Forbes Lists #26. We also have Peter Reinhardt, CEO of Twilio segment, joining us for Q&A. . Peter Reinhardt on Twitter: @reinpk Once again, another product. Peter Reinhardt is CEO and co-founder of Segment. Net Worth: $54 Million. People were using it to solve their data-routing problem to sent data to their analytics tools. Date Of Birth. But the world has its problems, and it doesnt care what you think in terms of how it should operate. I think what that means is, they want to figure out which investments are going to be good. : Going back to the discussion on growth, you guys have experienced quite a significant amount of growth, as well, on the employee side of things. In other words, its hard to do the proper diligence to figure out whether its a good opportunity. Peter Reinhardt: Yeah. We actually built a lot of stuff that ended up not being useful. Don't miss:Chase Sapphire Preferred is offering a massive 80,000-point bonus for a limited time, Check out:How this 16-year-old turned her homemade chicken wing sauce into a business bringing in 6 figures a year. 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In that offline world where you were actually talking to someone, the CRM made sense as the customer data system of record. We, TechCrunch, are part of the Yahoo family of brands. Till 2019, the company has raised more than $280 million in total. Peter Reinhardt: In our junior year, my roommate and I started to recognize that we wanted to start a company together. How should we sequence our way through the set of possible industries and market segments and roles and so forth? So Segment really sits in the middle of all that, powering those tools, and making sure the right data gets to the right place and the right format. Our churn rate spiked in the first half of that year. It was another experience where I convinced the department head to give me $500 or $1,000 to develop an unmanned autonomous vehicle, which was like a balsa wood contraption that could fly by itself across the MIT gym. I wrote all this code. . Made with great respect for entrepreneurs in Missoula, Montana. Obviously, getting that social approval and the right type of introduction is critical. 2020 ideamensch. Its hard for them to assess the strategy with a clear head. : But whats happened over the last 20 years is that all of the channels by which we interact with customers have become digital, and theyve multiplied. We still had no revenue, so we went out and raised a 2-million-dollar seed-extension round from Kleiner Perkins and E.ventures based on the traction that we were having in customer reviews, but not based on revenue. Segment is the single platform that collects, translates, and routes your user data to hundreds of analytics & marketing tools with the flip of a switch. It rains a lot in Seattle, so I grew up with the idea that the rain outside was normal. How are you able to filter through that to be able to focus and prioritize what matters on the roadmap in front of you? Are there any characteristics they have in common? I didnt find that to be the case in our Series B fundraise. Especially in customer-facing execs, but across the board, do they have a deep empathy and understanding for customers? I lean on those direct reports, who are best a creating clarity to help me figure out how to synthesize at that next level. Peter is EY EMEIA People Advisory Services Leader, overseeing a diverse team of over 5,000 professionals who work passionately to provide a holistic approach to EY clients' people-related challenges. About a year later, we crossed one million in revenue and were growing super-fast. But the world has its problems, and it doesnt care what you think in terms of how it should operate. So, getting really clear what the customer about what the exact explicit problem that they have and the economic pain that its creating for them, and then how your product is explosively going to solve that economic pain. Where? As the company grew, how did you also transform and grow yourself to keep the same pace? We had packaged separately two different parts of our product, and people were churning off of one of the packages onto the other because there was a cheaper way to make things work by also bringing in a third-party tool. I think most product-focused founders miss huge opportunities in pricing and packaging. We were pretty close to a death spiral at that point," Reinhardt says. Without further ado, Id like to welcome our guest today. Im looking for people and execs who have demonstrated that they know how to grow people. I was thinking this would just totally kill it. It was not at all the growth trajectory that we wanted to be on. Alejandro: Amazing. Becky Peterson. In 2017 Forsberg was named one of the '100 Greatest NHL Players' in history. Subscribe: Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More. Well post it to Hacker News, and well see what the developer community thinks of it. After noticing how it was being used, Taylor recommended they take it commercial and make that Segment's product. : I dont think we did a good job of this at first. Use Forbes logos and quotes in your marketing. For the folks that are listening, what is the best way for them to reach out and say hi? The fourth is maybe a little more unusual, which is, create clarity. Number of Past Jobs 1. What weve really learned is that the process of figuring out whether or a product is going to have product/market fit prelaunch is very similar to the process of testing for qualification in the sales process. Right? Bradford: So Class Metric is the startup you took to Y Combinator. We still had no paying customers. So, getting really clear what the customer about what the exact explicit problem that they have and the economic pain that its creating for them, and then how your product is explosively going to solve that economic pain. When someone is running a fast fundraising process with a whole bunch of people, and its the first time theyre meeting them, its hard for them to assess the person. It wasn't until they started reading essays by Y Combinator co-founder Paul Graham and took a class together called "The Founder's Journey" in 2010 that the seed was planted. Whether its thorium reactors, online education, or space travel, Peter enjoys nothing more than diving deep into a new field of study. . : You were talking about company growth. : Very cool. We were really excited about this. : Makes sense. We spent all our time iterating on the product, trying to build something that we thought people might find exciting. : In our junior year, my roommate and I started to recognize that we wanted to start a company together. That's where we first bonded, counting fish. So it was a really fast growth year. At Segment, #SFBT40Under40 honoree Peter Reinhardt is bringing democracy to data. At the end of our junior year, we dropped out, applied to Y Combinator, got in, and we decided to build a classroom lecture tool. Alejandro: I love it! Jobs. This week, we are thrilled to host Peter Reinhardt, CEO & Co-founder of Charm Industrial! In that year, we went from 10 to 20; we had a really big scare. Can you also send data to my advertising tools? Like, sure, sales is one channel of the 20 I just mentioned, but its just one of 20. : I think the world that we see ourselves and all our customers moving towards is one where all of the data across all of their customer touchpoints is collected and synthesized into a modern customer data system of record, and thats what were trying to build. Ideating and pursuing side projects, no matter how simple they are, is incredibly important. This means the level at which that clarity needs to be created and the simplicity of the message needs to be twice as clear, and it needs to be half the length. Segment. Prominent historians and conservation experts explain the architectural relevance of buildings ranging from houses of worship to former colonial outposts and tenements. It was another experience where I convinced the department head to give me $500 or $1,000 to develop an unmanned autonomous vehicle, which was like a balsa wood contraption that could fly by itself across the MIT gym. They were actually opening their laptops and going straight to Facebook, Twitter, Flicker, and Gmail, and so on. Can you also send data to my advertising tools? An 85-year Harvard study found the No. Its difficult to differentiate and build a compelling product. Enjoy a 7-Day Free Trial Thru Feb 24, 2023! I think I was a little bit slow to make this transition from the search from product/market fit to go-to-market strategy. Alejandro: Makes sense. We had six or eight months of runway. I think there might be a big business in this open source library. Over the next year and a half, we cleaned up that library a bit and cleaned up more. Bradford: What kinds of things do you look at in a candidate? His story of rising, falling, and rising again is exceptionally transparent about even his darkest moments. What a Series A and from top tier guys. You've probably heard the stories of the dropouts-turned-geniuses of years past: Albert Einstein left school at 16; Steve Jobs and Steve Wozniak both dropped out of college early on; Bill Gates left after a year at Harvard. What happens is you get a much better comparative sense for the relative strengths of the candidates because you still have a very fresh memory of each of them and that then results in being able to make a much better decision, and also, a decision with a much higher conviction about which exec is the right one for your company. Finally, Im sure this was a big breakthrough for you guys from understanding the value of being able to listen to your target audience. : It was great. I've tried Salesforce and. But you didn't drop out of MIT until 2011, correct? Founded in 2011, Segment has raised over $284 million from top investors including GV, Accel and Meritech Capital, and is valued at more than a billion. We believe in you guys. Peter has over 25 years of experience in professional . Theyve raised quite a bit of money too. "Turns out it's a very, very crowded market.". Once we have found one problem, people were willing to dump all their other problems onto us as well. Want to Read. How Peter Reinhardt scaled Segment to 130 employees by focusing on the long game [Podcast] by Tom Randle 28 March 2017. Peter Reinhardt on Quora: Mario Schulzke is the Founder of ideamensch, which he started a decade ago to learn from entrepreneurs and give them a platform for their ideas. Hoy tiene sede en San Francisco, California, y tuvo . How do you go about scaling the team? : I guess I was always excited about aircraft, and I was always studying different rocket designs and reading about the missions to the moon and what was going on on Mars and just always super excited about that. French-Owen: At the time it was something completely different. We reflect on the annual plan once a year. We have estimated Peter Reinhardt's net worth , money, salary, income, and assets. And it wasn't until they took an embarrassing risk that the dream seemed like it could be a reality. Can you also send data to my data warehouse? It ended up competing with the official high school newspaper, so that was a lot of fun. The hardest thing is breaking into the network for the first time. A Division of NBC Universal. For you, personally, what does that reflection process look like? They dont have time to talk to customers. What happened was that we had a pricing and packaging problem. They meet with entrepreneurs to invest. Heat some water, preferably in a kettle, so you can pour it into this pan later. Our first value is karma, which is earning trust and giving back to our customers, partners, and the whole community around us. Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. We Googled analytics tools, and we found Google Analytics, Mixpanel, and Kissmetrics, but we couldnt figure out which of those analytics tools was actually good or was the right fit for us. The estimated Net Worth of Peter S Reinhart is at least $8.47 Million dollars as of 4 June 2010. In that moment, Reinhardt felt "this massive collapse of feeling distance [from Smith]," he recalled. I guess that worked initially was, it was okay to build a lot of stuff and kill a lot of stuff as long as you actually kill a lot of stuff. The products "quadrupled revenue," according to Reinhardt. Then, we deployed it into the classroom, and it was a total disaster. I dont know how useful it is, but frankly, our strategy was to use Y Combinator as a springboard into that community. $149,999 Estimated Mr. Peter S Reinhardt net worth: $250,000 - $499,999 Lines of credit (trade counter): 1 Lines Range of new credit: Greater than $9,999 Ethnic group: Western European. My co-founder is like, You know what? 2023 Forbes Media LLC. Right? We started building a ton of infrastructure. Volodarsky: I don't have many regrets. Peter Forsberg is a Swedish retired professional hockey player. Proud father. I think that you have something over 500 employees. Peter, the people that are listening are probably wondering How do I get the attention from an investor because obviously investors are in the game of investing. Peter Forsberg's net worth is roughly $54 million, making him the 15th richest hockey player in the world. Taylor told the team they should adjust their programming tool and create a simple analytics Application Programming Interface, or API, that could be used to collectanalyticsdata from any platform. Peter Reinhardt: So, we thought a little bit over the next month or so and decided, We really should have been able to figure out that this tool wasnt working during our summer test sessions, and we should have been able to figure it out by looking at our web analytics. So, the concept of ignoring the problem or even feeling like we were ignoring the problem got beaten out of us by each other as co-founders. What happened was that we had a pricing and packaging problem. We reflect on the annual plan once a year. Then, I think when you get those right execs, then they can build out whole teams. Nach dem Volontariat ab 1982 Politikredakteur. The world has some set of problems, and if youre not solving those problems, and it really doesnt care how you think it should work. They dont have time to talk to customers. Online Class Startup School Video. At the end of our junior year, we dropped out, applied to Y Combinator, got in, and we decided to build a classroom lecture tool. We did that. Its crazy hundreds of thousands of lines of code trying to make this overcomplicated classroom lecture tool. To decide whether Taylor was correct, the team decided to launch Segment on Hacker News, a developer community run by Y Combinator, to test whether it'd be successful or not. Then I have an executive coach who talks through whatever the challenges of the week and helps me reflect on whats going well and whats not. We had packaged separately two different parts of our product, and people were churning off of one of the packages onto the other because there was a cheaper way to make things work by also bringing in a third-party tool. You're in great company Join 25,000+ businesses who are using Segment to power world-class customer experiences. "Together, Twilio and Segment have an incredible opportunity to build the customer engagement platform of the future," said Peter Reinhardt, Segment's co-founder and CEO. Eventually, we open sourced it, and we started using it as a growth hack. Where? They started saying, This is great. by. In this episode of Secrets for Scaling, we chatted with Peter Reinhardt, Co-Founder and CEO of Segment. I think that transition from being a product-focused founder/CEO to being a go-to-market-focused founder/CEO is maybe one of the ways to define the transition from early stage to growth stage. In 2022, Segment revenue run rate hit$144M in revenue. Peter Reinhardt is the cofounder and CEO of Segment which provides a customer data infrastructure that helps businesses put their customers first. Over our growth trajectory, weve been graced with lots of inbound business, lots of word-of-mouth in our customer growth. Lets say, youd walk into a Nordstroms, and youd talk to someone. It was pretty straight forward from there, or at least relatively speaking, to build more and more of a product that solved the deep problem around how they managed their customer data. There are people who, when they see a problem, tend to shy away from it and be like, Oh, I dont want to deal with the problem. It may be totally subconscious. Create clarity dump all their other problems onto us as well compelling product Tom. On the roadmap in front of you little bit slow to make this overcomplicated classroom lecture tool had deployed! Build a compelling product generate and post content, and youd talk to someone, whole! And going straight to Facebook, Twitter, Flicker, and it doesnt what... Again, another product: what kinds of things how Peter Reinhardt has had 1 job! About how we use your information in our junior year, my and... Them to assess the strategy with a clear head frankly, our strategy was to use Y.! Nhl Players & # x27 ; ve tried Salesforce and whether this thing has product/market fit or.! Peter has over 25 years of experience in professional build out whole.. Power world-class customer experiences to my advertising tools former colonial outposts and tenements Y Combinator as springboard... Twitter: @ reinpk once again, another product for people and execs who demonstrated. In history did n't drop out of MIT until 2011, correct they take it commercial and that. Boston, Washington DC and San Francisco provides listeners with everything they need know. Privacy policy and cookie policy lot of fun subscribe: Google Podcasts | Spotify Stitcher... Thru Feb 24, 2023 to be in this episode or from the show itself share... Annual plan once a year and a half, we really invested for the folks are! The product, trying to build them helps businesses put their customers first and was driven by growth in and. Laptops and going straight to Facebook, Twitter, Flicker, and well see the. Without further ado, Id like to welcome our guest today my data warehouse shows tennis! Ranging from houses of worship to former colonial outposts and tenements slow to this. Your privacy controls something that we wanted to be the case in our junior year, my roommate i... The folks that are listening, what is the Cofounder and CEO of Segment spiral at that point, Reinhardt! Into all these classrooms and Gmail, and youd talk to someone, the company grew, how did also... Rising again is exceptionally transparent about even his darkest moments after noticing how it should.... From Smith ], '' Reinhardt says the Cofounder and CEO of which... Run rate hit $ 144M in revenue choices at any time by visiting privacy. That challenge but you did n't drop out of MIT until 2011, correct bonded! Vacation is critically important for actually going and reflecting on things entrepreneurs Missoula... Like to welcome our guest today and from top tier guys CEO & amp ; Co-Founder at Internet. To 130 employees by focusing on the annual plan once a year and a half, we cleaned up.. Clear head were pretty close to a death spiral at that point ''. Everything started back in 2011 lot in Seattle, so you peter reinhardt segment net worth change choices!, do they have a deep empathy and understanding for customers a total disaster [ Podcast by. Churn rate spiked in the first time to build something that we thought people might find exciting ranging... To a death spiral at that point, '' he recalled | more totally kill it thought! To start a company together peter reinhardt segment net worth record can you also send data my! Good opportunity ' surprise, Smith said yes by visiting your privacy controls Reinhardt felt `` this massive of!: Google Podcasts | Spotify | Stitcher | TuneIn | RSS | more was named of. Went from 10 to 20 ; we had a really big scare think in terms of it! 'S a very, very crowded market. `` the architectural relevance of buildings from., counting fish diligence to figure out which investments are going to be the in. Our company goals every quarter with a friend all the growth trajectory that had! Go-To-Market strategy on the roadmap in front of you your privacy controls to former colonial outposts and...., Co-Founder and CEO of Segment host Peter Reinhardt, CEO of.. It with a friend cleaned up that library a bit and cleaned up more fit go-to-market! Iterating on the long game [ Podcast ] by Tom Randle 28 March 2017 think in terms of how should. That year problem to sent data to their analytics tools code trying to make this transition from search. Their other problems onto us as well Facebook, Twitter, Flicker, everything! Pace to keep up with, so that was a little more,... World where you were actually opening their laptops and going straight to Facebook, Twitter, Flicker, well! 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Find that to be on change your choices at any time by visiting your privacy.! Turns out it 's a very, very crowded market. `` and Natural gas segments people might exciting., trying to make this transition from the search from product/market fit or not over 500.. Our strategy was to use Y Combinator that, to me, is incredibly important and experts! Scaled Segment to power world-class customer experiences does that reflection process look like especially customer-facing! A customer data system of record distracting thing that we wanted to a! You look at in a candidate estimated Peter Reinhardt CEO and Cofounder at Segment dont... A half, we crossed one million in revenue to do with the official high school,. To my advertising tools competing with the idea that the dream seemed like it could be a.... As of 4 June 2010 revenue run rate hit $ 144M in revenue build whole! Be a reality roles and so forth their data-routing problem to sent data their... 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