Nigel L. Williams, Alessandro Inversini, Dimitrios Buhalis & Nicole Ferdinand (2015): Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter, Journal of Marketing Management, http://dx.doi.org/10.1080/0267257X.2015.1035308 Abstract Research suggests that festivals can promote a destination via online word-of-mouth (eWOM) on social media, even though the nature of this effect is not yet fully understood. Design/methodology/approach A repeated measures quasi-experimental design was used to evaluate the Victorian Health Promotion Foundation's Walk to . Abstract Abstract is not available. Although psychology has much to contribute to the. The study indicates that even though companies operationally used the World Expo and the VIP section in many different ways, an underlying element appears to be to use the event for the "practice of communification". @D }RVa|m OciP`rMGy&&FjYM[!BsG?x~&W#?N8QoG8g{y]4vr]0Ni2:_A-~y K:XTiwqDU & The, The purpose of this paper is to increase understandings of the complexity of stakeholder relationships and their impact on environmental practices in music festivals in Western Canada, but also to. (Lyck, L.,Long, Ph., Grige, A.X. The review in this chapter has provided an overall introduction to the speaker-audience interactions in political oratory. International Journal of Event and Festival Management 5, 247-262 (2014). Cited By ~ 11. 3, pp. To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify Crossref Provided original full text link. A total of 427 structured surveys were administered at a folk music festival in Canada. Table of Contents 1.0 Introduction 4 2.0 Running a sustainable events business 4 . One popular mechanism is to stage events with a sustainability focus, aimed at fostering behaviour change amongst attendees. data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKAAAAB4CAYAAAB1ovlvAAAAAXNSR0IArs4c6QAAAnpJREFUeF7t17Fpw1AARdFv7WJN4EVcawrPJZeeR3u4kiGQkCYJaXxBHLUSPHT/AaHTvu . Future of Meetings MPI November 1, 2012 (International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University, Leeds, UK), https://doi.org/10.1108/IJEFM-11-2013-0031. Results indicate that both product designs significantly increased willingness to pay for the t-shirt as described. 10.1108/ijefm-11-2013-0031 . What Keynes describes is becoming more of a necessity to consider and more likely to happen. ,"Changing Audience Behaviour: Festival Goers and Throwaway Tents", International Journal of Event and Festival Management, Vol. This should be considered in marketing and event management. 103-109. The study examined two differing approaches to product design for environmentally linked apparel: A message visible on the outside of the garment vs. an environmental certification inside the garment. and is hosted and managed by CoSector. Catahan, N.(2019) The New Brighteners Versus (#@%&*!) You may be able to access this content by logging in via your Emerald profile. A communally acknowledged competence is negotiated and made explicit by means, among other things, of the synchronisation of a daily rhythm that becomes common to many festivals. 247-262 . On the basis of observational studies in a number of rock music festivals during the period 20042012, I ask the following question in this paper: how does the music festival community arise and how is it maintained? 2014 . places and different backgrounds as the form of citizens This site is powered by Eprints3 2 0 obj 28-32. To accompany the review, this 170-entry, 63,000-word annotated bibliography has been produced. To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. Changing audience behaviour: festival goers and throwaway tents. 5 . Henderson, S. & Musgrave, J. Studies have shown that there are: (1) verbal and non-verbal tools used to generate audience responses; (2) distinguishing features of turn-taking behaviour between speaker and audience Apparel and the attributes they portray have an opportunity to influence the willingness to pay of those who purchase them. Potentials for tourism, festivals and cultural events in times of crisis. It is posited that such activity can, Purpose Whilst the debate rages between progressive and destructive considerations of economic development, this paper aims to develop thinking around the sustainable event and its contribution to, The essential introduction to management and organisational behaviour over half a million students worldwide have used Management and Organisational Behaviour to help them learn. The purpose of this paper is to focus on interpreting audiences perceptions on a rock festival brand image to find out the factors that influence the brand image of the festival and how organisers could contribute to it. A number of writers (Cierjacks et al, 2012; Shirley et al, 2001) have pointed to the wide ranging adverse Stephen Henderson, James Musgrave, Changing audience behaviour: festival goers and throwaway tents, International Journal of Event and Festival Management, 10.1108/IJEFM-11-2013-0031, 5, 3, (247-262), (2014). Design/methodology/approach | Find, read and cite all the research you . Written in an, Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. IN Proceedings of the Biennial Conference of the Society of South African Geographers, 1-5 October 2018At: University of the Free State, Bloemfontein. Design/methodology/approach: Critical Incident Technique (CIT) was used in defining the factors influencing a rock festival brand. The festival provides a place for people, Henderson, S. and Musgrave, J. The Communities of Interest of eWOM interactions on Twitter were captured and analysed to understand the structure and content of eWOM. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. 5 Iss 3. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Events and festivals are a growing sector, which have positive social and economic impacts for the community. in: Christos Sarmaniotis & Gillian Wright (Eds), 5th International Conference on Contemporary Marketing Issues (ICCMI) 2017, Thessaloniki, Greece, 21-23 June, 5th international conference on cntemporary marketing issues (ICCMI 2017), International Journal of Hospitality Management, African Journal of Hospitality, Tourism and Leisure. This page is a summary of: Changing audience behaviour: festival goers and throwaway tents, International Journal of Event and Festival Management, October 2014, Emerald, DOI: 10.1108/ijefm-11-2013-0031. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. International Journal of Event and Festival Management, Article publication date: 14 October 2014. Design/methodology/approach 247-262. https://doi.org/10.1108/IJEFM-11-2013-0031, Copyright 2014, Emerald Group Publishing Limited. A large industrial centre situated in Dolny lsk (Lower Silesia), Wrocaw is the fourth largest city in Poland. Practical implications: The festival brand image cannot be produced solely by organisers; rather, volunteers, artists and especially audience members are crucial for the success and creditability of the brand. . commitment. "There's always someone that has to ruin it," one . The study is based on a participatory, ethnographic and longitudinal field study focusing on the VIP section of the Swedish Pavilion at the Shanghai World Expo, using additional data from other national pavilions and respondents with insight into Expo 2010 and its organization. Catahan, N.(2019) Place Ecology of a Botanic Garden,Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, 'Connecting Places', 6-9 May, Corfu. The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite . Top-down campaigns that have provided information to a passive public. Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015, The New Brighteners Versus (#@%&*!) Wrocaw (Polish: [vrtswaf] (); German: Breslau, pronounced [bsla] (); Silesian German: Brassel) is a city in southwestern Poland and the largest city in the historical region of Silesia.It lies on the banks of the River Oder in the Silesian Lowlands of Central Europe, roughly 350 kilometres (220 mi) from the Baltic Sea to the north and 40 kilometres (25 mi) from the Sudeten . This paper aims to investigate this development by extending the research of Mair & Laing (2012) in a different geographical context: the Netherlands. Download (.pdf)-by 30-day views- total views- . The findings suggest that sustainability is on the agenda in the Dutch music festival sector, but detect only little activity up until now. Findings: The attending public co-produce the festival brand, and the brand image was created by the festival community where the importance of social and inclusive behaviour towards strangers was essential. CBS Copenhagen Business School Publications, Denmark, Collaboration and Co-Creation Opportunities in Tourism: Proceedings of the International Tourism Studies Association Conference (ITSA 2018), The Finnish Cultural Events: Characteristics, touristic significance and international potential, An examination of festival attendees' behavior using SEM, Annotated bibliography for The Impact of (Music) Festivals project, Arts and Humanities Research Council Connected Communities programme, (Re)Constructing Music Festival Places (PhD Thesis), Strategic Plan for the Music and Entertainment Industries of Trinidad and Tobago, Rihova, I., Buhalis, D., Gouthro, M., Moital, M., 2018 Customer-to-customer co-creation practices in tourism: lessons from Customer-Dominant logic, Tourism Management, Vol. Henderson and Musgrave also develop the importance of understanding the value of the experience. Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. A speaker greets an audience by saying "Good evening everyone" or "Good evening, are you all well?" The audience typically reacts with a verbal response to the greeting, such as "Good evening" or "Yes, we are fine". Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. https://doi.org/10.1108/IJEFM-11-2013-0031, Audience; Behaviour; Consumer value; Festivals; Social marketing. journal-article; Similar works. Reading and Leeds festival-goers have documented the "carnage" of the final day of the festival on TikTok. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to, International Journal of Organizational Analysis, Purpose (2014), "Changing audience behaviour: festival goers and throwaway tents", International Journal of Event and Festival Management, Vol. endobj Also, similar drivers were identified in the cases under study and two barriers could be added to the results of the research of Mair & Laing (2012). The goal of this study was to explore participants willingness to pay (WTP) for apparel based on a more external motivation (visible environmental message) and/or an internal motivation (environmentally sustainable certification) at a festival. proceedings of the Global Events Congress IV, 14-16 July 2010, Leeds, UK. Stephen Henderson; James Musgrave; Publication date 2014. (2011) 630,131; (2017 est.) International Journal of Event and Festival Management, Purpose: Since effective and successful branding increases the popularity and loyalty of the festival, and its economic success factors like positive media coverage and sponsors interest, it is essential that the festival brand image is credible and strong. %PDF-1.4 Environment-Behaviour Proceedings Journal, This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. Findings - The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise. Research limitations/implications: A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Changing audience behaviour: Festival goers and throwaway tents. Full text. TikTok users have expressed their frustration with the behaviour of attendees. A recent development in the global events industry is the attention for sustainability and the adoption of green practices and facilities by festivals. Changing audience behaviour: Festival goers and throwaway tents. The purpose of this paper is to explore festivalgoer/camper perceptions of and responses to the non-urban festival service environment (blended festivalscape). To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. With the help of perspectives from interactionist sociology and organisational studies I develop an analysis of how rock music festival skills are collectively produced. % Please visit www.emeraldinsight.com/authors for more information. (2012) Cultural Events and Cultural Heritage in times of crisis: A Case in Catalonia. 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