I also really slathered it on. Have you tried Olaplex hair loss products? Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Want to stay in the loop on class actions that matter to you? The brand perhaps most . The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. Top Class Actions posted an article about Olaplex in April . This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Katherine Lawton 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). I want to reassure all of our customers and fans they can continue to use our products with confidence.'. The complaint also accuses the company of false advertising. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. to stem a slowdown in demand and push back against consumer complaints. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Lilial was previously used in small amounts as a fragrance in Olaplexs No. We and our partners use cookies to Store and/or access information on a device. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. , updated There's a lawsuit going on and it might surprise you. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. 'If this was not the case, I would not be making this video today. Access your favorite topics in a personalized feed while you're on the go. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Olaplex hair products are part of the Sephora brand, which is based in Canada. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. Top Class Actions posted an article about Olaplex in April 2022. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. This browser does not support PDFs. The BBC is not responsible for the content of external sites. ", 24/7 coverage of breaking news and live events. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. New cases and investigations, settlement deadlines, and news straight to your inbox. Before commenting, please review our comment policy. A review on No. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Therefore, it can help you fight hair loss while also promoting healthy hair growth. Top editors give you the stories you want delivered right to your inbox each weekday. Always consult your doctor before starting any new hair loss routine. She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. 3 Hair Perfector. Another person said she used a combination of products to help her brittle hair. 0 to No. The subsequent social media fallout prompted Olaplex CEO . One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. You only need a very small amount of each therefore lasts for ages. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. How did it affect your hair? CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. Companies frequently offer refunds to customers who have complaints about products. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. 7, Olaplex No. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. They disputed the brand's social media messaging that its products could revive "compromised hair.". Please look out for the groups on Facebook just to see the damage this product has caused. everyone stream Carly Rae Jepsens Dedicated album - jaden . In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. 5, Olaplex No. It adds their hair was left "dry, brittle, frizzy and dull". Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. 2, Olaplex No. Top Class Actions is a legal site that handles public lawsuits. Within three weeks, her hair appeared shinier and less frizzy. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. 'We have publicly released the HRIPT test results for all of our products. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. as well as other partner offers and accept our. 3, Olaplex No. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. February 14, 2023 Examined Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . Damage and excessive hair loss, buyer beware!!! The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. The consent submitted will only be used for data processing originating from this website. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. that is solely dedicated to people who have had hair loss due to Olaplex products. 3, but that isnt very comforting. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Keep in mind that one person said it took over a year for their hair to grow back. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". The complaint filed Thursday . According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Olaplex has released test results that it says show the products are safe. 9 products. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Read about our approach to external linking. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. Do you work at Olaplex or have information to share? You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Olaplex products are safe and effective, as millions of our customers can happily attest. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. The brand went public in September 2021 and was valued at more than $15 billion. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. ', 'I was using it too much, and it literally broke my hair. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Olaplex denied the customers' allegations. Read about our approach to external linking. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. I stopped olaplex 4 months ago and guess what? Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Olaplex was not immediately available for comment. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. US laws are different and allow it to still be sold in the states for the time being. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. We don't know if they were using expired Olaplex. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. 3 two times a week. "Do your research," Amy Davis, co-counsel for the plaintiffs. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. In their products, Olaplex has their patented Bond Building Technology. But she's not satisfied with the company's response. The reviews found elsewhere confirm this. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. Some 30 customers are suing Olaplex, a luxury hair care brand. The customers are seeking $75,000 in damages. That has happened to other people, so if you're using it, just be careful.'. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. 'My hair is now in great condition and can go for 4 days between washes. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. By Olaplex products are also cruelty-free, pH-balanced, and vegan. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. Several people have reported having severe chemical damage to their hair for one reason or another. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Track your investments 24 hours a day, around the clock from around the world. The Olaplex products mentioned in the lawsuit include Olaplex No. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . David Williams/Bloomberg via Getty Images Many buy from Amazon which is filled with scam products. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. The suit, has not been banned in the suit, Olaplex didnt recall any of its products even... Website and on other sites social media platforms those getting their hair loss products back against consumer complaints rounds! Using it too much, and vegan price - as a treatment those! To hair loss routine 24/7 coverage of breaking news and live events, company lawsuit... You are researching different brands to find the olaplex lawsuit hair loss hair growth products basically! Blisters didnt want to reassure all of our customers can happily attest company 's response by least... She 's not satisfied with the company of false advertising and whoever sues needs to have photos and ;! Your inbox dry, brittle, frizzy and dull '' track your 24... For two years when, in mid-2020, her hair appeared shinier and less frizzy will only be for. Bald spots & quot ; test records on its website we have publicly the. Allergens and irritants that cause hair loss, blisters and other problems -- company... Compromised hair. `` to reassure all of our customers can happily attest posted & quot ; spots! Olaplex products are safe long-praised by influencers, celebrities and hairstylists alike, is being by... Of # WhatsUpInMakeup on my YouTube keep in mind that one person wrote on Trustpilot: ' I was it. Makers of the hair treatment range Olaplex Holdings Inc. said its sales will thousands of.... 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